The average business spends around 8 percent of its total gross revenue on marketing annually. The main thing you need to make sure of is that your marketing dollars are being invested wisely. With all of the different online marketing methods, selecting the right one c
an be difficult. If you are looking for a way to generate more website traffic, a comprehensive link building plan is essential.
Google looks at a number of factors when assigning a rank to a website. One of these factors is how many links a website has come from other domains. This is why doing things like guest posting is essential when trying to dominate the local search in your area. Here are some of the link building mistakes you need to avoid when trying to achieve your goal of search engine dominance.
Not All Links are Created Equal
One of the main mistakes newcomers to the world of link building make is thinking any and every link is the same. In reality, the quality of the website the link is coming from matters when trying to increase search engine ranking. If the website in question has been marked as spam by Google, it could actually hurt your website.
Instead of trying to focus solely on the quantity of the links you get, you need to focus more on quality. Taking the time to research the domain authority score a particular website has is important. This information will allow you to decide whether or not a particular guest posting opportunity is worth pursuing. If you don’t have the time to vet websites before guest posting on them, hiring professionals to help you out is a must.
Failing to Focus on the Right Anchor Text
When developing guest post content for a website, you will need to find unique ways of including the URL of your website in the text. One of the best ways to do this is by using anchor text that is both relevant to the article in question and your website. Simply including the URL of your website in the text is unappealing and may not attract the attention you want.
The best way to find the right anchor text for your link is by using a program like Linkio. With Linkio – SEO Software – The Best SEO Management Tool, you will have no problem choosing great anchor text that will improve your search engine ranking. The money invested in tools like this will be worth it considering the increase in leads they can help you generate.
Quality Content is a Must
As most marketing professionals know, guest posting is one of the best tools to use for link building. Your main goal when developing guest post content is making the articles engaging and informative. Submitting low-quality articles will come back to haunt you in the long run. Most guest post sites want well-written content, which is why you may need to get some professional help.
A content marketing company will have no problem developing informative content to put on various guest post sites. Before hiring a company to help with this task, be sure to take a look at their previous work. Reading articles a company has published for other business owners can help you figure out whether or not they are the right fit for the job at hand.
Link Building Takes Time
Having success with a link building strategy will take time and a lot of work. Getting impatient will usually lead to a lot of mistakes being made. Allowing professionals to help in the planning and execution of link building campaigns is a great idea.