Bethesda trolled 2 million Fallout fans for 24 hours, and it was glorious

The publisher did the least work for the most gain People wait in line because of scarcity; if you don’t wait in certain lines for certain amounts of time, you may not get the thing. Whatever the thing is. But the behavior of just sitting or standing around expectantly in some kind of order is usually rewarded with something you might not have gotten any other way.

Source: Bethesda trolled 2 million Fallout fans for 24 hours, and it was glorious